Part 1
The Gatekeeper
Saved 2:37 AM
You have a billboard on the busiest highway. Only 7 words to get your ideal client to pull over and be compelled by what is said. What do you write?
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When you tell a stranger your job title, what do they usually assume you do? (e.g., "Oh, so you're a health coach?")
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What do you wish they understood immediately instead? (e.g., "No, I give middle-aged women back their dream body.")
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Explain your business model to a smart 10-year-old without industry jargon. How do you explain the value so simply they could tell their parents? (write at least 2-3 sentences)
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